Dresses in drag – again – to complete the circle What’s even more incredible about this stunt is that the ice cubes were made to the exact dimensions of Sir Richard’s head. They included Sir Richard’s face, his mane of hair, and a cheeky smile. To promote the launch of the Upper Class Cabin on his Airbus A330-300, the founder of the Virgin brand created ‘Little Richard’ ice cubes for its first class passengers. Imagine a picture of Sir Richard on an ice cube. Introduces ‘Richard’ ice cubes on Virgin flights Here are sixteen of his popular stunts, with a snapshot description of each. The founder of Virgin, Richard Branson, is not shy in displaying his creativity, and he’s even been nicknamed the ‘undisputed king’ of PR stunts.
